From one reference sample
to 12 commercial styles.
Keep the core commercial elements of a successful reference while expanding it into a range with different price points, silhouettes and seasonal roles.
Build a range around
what already works.
Our development process starts with the sample, photo or brief you already have. We identify the details that make it commercially useful, then test where the same idea can travel across seasons and customer needs.
Discuss a reference sample
Twelve ways to extend the same commercial idea.
The supplied seasonal model combination is used as the reference board. Each direction below represents a practical design or merchandising change for a collection review.
01Reference styleOriginal short-sleeve polo
The starting point: a short-sleeve polo whose proportions, collar and commercial character anchor the range.
02Autumn layerLong-sleeve variation
The same commercial language becomes a warmer long-sleeve style for early autumn deliveries.
03Daily essentialV-neck everyday knit
A V-neck opening changes the attitude while keeping the fit and yarn direction recognisable.
04Statement styleStripe fashion update
Graphic stripe placement adds a higher-impact fashion option to the same development family.
05Spring / summerOpenwork spring knit
An openwork structure lightens the handle and introduces a breathable seasonal option.
06High summerSleeveless summer style
Removing the sleeve creates a lighter, layered silhouette for warm-weather merchandising.
07Layering pieceMulti-scene cardigan
A cardigan construction expands the range into an easy style for several retail occasions.
08Fashion detailContrast-edge finish
Contrast colour at the neckline and edge gives the core style a sharper visual signature.
09Feminine fitFitted feminine shape
A closer silhouette creates a distinctly feminine option without losing the original identity.
10Casual editRelaxed casual shape
A looser proportion broadens the customer and gives the collection an everyday anchor.
11Matching setCoordinated knit skirt
The knit language extends into a skirt to create a complete coordinated outfit.
12Lead styleCollection hero dress
The final extension turns the original idea into a commercial knit dress for the season.
From visual direction
to a workable range.
- Core fit, proportion and construction
- Seasonal roles and retail positioning
- Yarn, gauge, colour and finishing options
- Sample sequence and approval checkpoints
Let’s make something
uniquely yours.
A sketch, a sample, or simply an idea.
Tell us where you’d like to begin.